InsuranceLeads.com Blog by Insurance Agent

When you think about insurance leads, whether you're focused on health, life, and final expense areas of insurance or lean more towards auto, home, or other specialty policies, you probably think about the prospects themselves. The completeness of contact and background information, the precision of the lead batch; these are elements that take a collection of leads from being a lot of work to a lot of easy conversions (not to mention less of a headache). But the way in which you receive leads is also an essential part of the package, and with the four delivery methods available at InsuranceLeads.com, I've been able to explore the benefits of each type.

InsuranceLeads.com offers delivery via email, hot live transfers via telephone, uploading, and direct linking, all of which may benefit different types of agents and different strategies for insurance sales. Because I operate the bulk of my business over the internet, I was first interested in the email and direct linking options. I started out small, and email seemed like the best way to break into the use of quality leads. This delivery method was easy for me to use, and didn't require any new self-training –I could jump right in, which is precisely what I wanted. After receiving leads in my inbox, I could quickly and easily transfer contact information to my outbox, where I organized introductions, sales letters, and quoting materials. Keeping everything in the same place was great, but I soon became curious about the potential to rev up my conversion ratio by using direct linking.

After putting up a site, I ordered my first batch of leads for this delivery method. I wasn't expecting anything grandiose. I've always heard that conversion rates on insurance websites are pretty much abysmal, and that notching up a success percentage a single digit can take loads of work. I was pleasantly surprised, however, at the number of leads sent to my site that filled out my forms and contacted me directly. That direct option made me wonder whether it'd be best to go ahead and work with one of InsuranceLeads.com's most frequently lauded features, the hot live transfers delivery.

Personally, I think I do much better with easing prospects into sales through the written rather than the spoken word, but I know that the simple element of talking with a prospect can do a lot of good for conversion rates. I now use the hot live transfers feature often, especially when I need to super-charge my conversion rates. The leads are not only collected based on their demonstrated interest in purchasing a policy, but InsuranceLeads.com verifies this before transferring the leads to my phone –where all the details are set perfectly into place, affording me the best closing opportunity possible. I still use uploading and email options for day to day operation, and I change my mind frequently about which delivery method I like best. But I haven't yet been able to identify one which doesn't work.