InsuranceLeads.com Blog by Insurance Agent

A lot of agents who are used to traditional lead generation and lead purchasing services probably experience at least a small amount of dread when approaching a new stack of contact numbers or gearing up for an afternoon of fast-paced live transfers. Even if prospects are selected with a conscientious effort towards choosing only people who have expressed a true interest in purchasing insurance of a given type, there are still plenty of “bogus” leads out there. I'm not entirely sure if these fake entries are born out of a sort of vandalization in which people feel obligated to muddy up the system, or if it's the case that a certain number of people who stumble upon an online or paper form are simply that bored. If you've ever gotten a big batch of leads in the past, you've probably groaned over seeing entries like “Big Bird,” who lives on “123 Sesame Street,” in “Anytown.” While some of these entries might be good for a quick amusement, finding several in a stack can quickly become annoying. When people enter what seems like valid information only to supply false phone numbers and other contact details, the issue can move from frustrating to time-consuming, ultimately costing agents money.

InsuranceLeads.com offers a built-in cleanup service that takes care of entries like these, a wise move considering the online lead generation that the company uses. Working online, I've found that keeping forms open to the public seems to encourage a lot of false entries, whether entered by humans, or by spamming “bots” --even with some basic security measures, it can be pretty difficult to filter these out. InsuranceLeads.com has been able to root out fake entries on the leads I've purchased –in every sector-- by cross-referencing the entries with known fake numbers, names, and other pieces of information with what they call “proprietary software.” I'm not precisely sure how complex such a system must be, but I'm certainly thankful that they use it.

Once in a great while, a false lead is still bound to occur. After all, I sometimes mis-write a digit of my phone number or misspell a word in my email address when I'm filling out my own information online. In such cases, I've used InsuranceLeads.com's credit feature, which submits the given lead for review and refunds the charge for that lead if it's found to be faulty. Not every lead that doesn't work out is false, of course, and the company has a nicely developed system for determining which leads it will refund and which ones it won't; I found that reviewing this helps me to better understand the way that leads operate.

Having a fresh serving of interested, genuine insurance leads without the infiltration of gibberish and spammed entries is one of the many reasons why I'm satisfied with my leads generation service. While other agents sift through bogus contact details, or contact prospects only to find that they've been falsely manufactured, I'm getting interested prospects every time.