InsuranceLeads.com Blog by Insurance Agent

For a lot of different types of insurance, it's easy to craft a pitch that revolves around the usefulness and comfortable benefits of a given policy or plan. You can play up the protection for classic or luxury cars when working with auto insurance, or you can describe the wellness and reliability that prospects can expect from a policy when making a health insurance pitch. Not all types of insurance are created equal, though, and there are some which aren't conducive to taking on an upbeat, positive attitude. Perhaps the most prominent of these is final expense insurance. While there's always an inherent challenge in getting prospects to recognize their potential to have an accident or meet with an unexpected event, confronting people with their own mortality isn't exactly light-hearted. Many prospects can become defensive, or might even be offended at the idea of final expense insurance (are you implying that they're sick or old?). Family members can be even more difficult, even though the are usually people who stand to benefit most from the purchase of a policy. Letting people interested in final expense insurance come to you is a powerful way to bypass this problem and start thinking more about conversion ratios and less about making your prospects feel bad.

But short of planting yourself at an existentialist convention with a sign indicating your policies for sale, how are you supposed to get the prospects to come to you? My approach is to use hot live transfers and online traffic with InsuranceLeads.com, the same outlet I use for leads in a variety of other insurance areas. The company sources their leads both online and through more conventional marketing methods, but always with an attention to keeping lead generations genuine –there aren't any outside incentives offered for completing questionnaires, and leads are processed with complex software suites to weed out false information. The result is a set of genuinely interested leads, all pre-verified as to their interest before delivery, available in a steady stream that you can limit by the day, week, or month.

There are options to collect lead information via upload and email, but for my final expense insurance leads, I direct InsuranceLeads.com to send some prospects directly to my telephone, while I send others (usually those with a lower age) to my series of websites. With these methods, there's no chance that I'll be interrupting the prospect or infringing on their privacy; they're intentionally seeking out my services, and with a brush of compassion and a lot of frank realism, I'm able to sell my final expense policies to them as though they were walk-in customers in my own personal store. Taking the emotional hostility and potential for offense out of final expense insurance sales has been one of the most enjoyable and profitable moves I've made. Now if only I could talk myself into buying a plan....