InsuranceLeads.com Blog by Insurance Agent

It'd seem that annuity sales are somewhat notorious for being difficult to close in the insurance world. I knew that the prospect would be challenging when I started out, but I wasn't quite ready for the storm that ensued. I tried sourcing leads on my own at first, a move that seems regrettably foolish now but which I attribute to a sense of pride in doing things from the ground up. I didn't realize then that there's no shame or personal failure in taking advantage of services that are focused on doing a lot of that groundwork for you; after all, the choice between making something more efficient and simply working harder at it should be an easy one if you have profits in mind. As you might imagine, I didn't experience great success through sourcing my own annuity leads, and this only became worse as the news of the global economic downturn began to heat up. I decided after a few months of hacking away at cold-calling to use a leads source, but the company I chose turned out not to be the most reliable of providers.

I experienced a much higher rate of leads that were actually interested in annuities, but many of the hits were false or disconnected numbers, and most frustratingly of all, a large percentage of leads were old. Stale leads, whether for annuities or any other insurance-related product, can be absolute killers for a sales campaign. In a way, it's even more obnoxious than coming across a series of people who are vehemently opposed to the mere idea of annuities. With a stale prospect, there's really nothing you can do as an agent. If the lead was unsure about their interest, or had a series of blocks against a sale, there'd at least be something on which to work and build, and talented agents might be able to close such sales with a fair rate of frequency. But even the most skilled of professionals won't make a dime off of an old prospect.

I'll admit I had somewhat of an inglorious falling out with the leads company that delivered batch after batch of stale annuity leads. I thought about turning away from the field altogether for a while, but when I cam across InsuranceLeads.com, I found a workable solution that has proved to accelerate my sales and make my experience much more enjoyable not only in annuities, but in the other types of insurance I sell, as well. With a credit policy in place that helps to cover the loss caused by any false leads (which is very rare in the first place), this company has surprised me multiple times with the quality of its leads, and I haven't yet made a call or sent an email only to hear that a prospect had been looking for a plan previously, but had already settled with another agent.