InsuranceLeads.com Blog by Insurance Agent

It might seem a bit counter-intuitive to source local leads from a generator that operates on a massive scale country-wide. If the focus is on finding people close to you who are after very specific types of insurance, and you want precise demographic and background information, surely it'd be more reasonable to find a local leads source, right? It's easy to consider leads generation and sourcing in this way, but if you're from a small town like me, there probably isn't a local leads generator to begin with, and starting one yourself is probably bound to ensure you don't sleep all too often. More importantly, this idea overlooks some of the primary benefits of working with a major leads generation source. When generators have a lot of resources, they're able to reach people and collect volumes that you could never achieve through sourcing on a local scale, and these same resources are also able to put the work into profiling leads with specified characteristics and pieces of information that make it easy to create quotes and pitches just from looking at a sheet of paper or a computer screen.

Besides, InsuranceLeads.com, one of the largest and most well-respected major leads generators in the country, has a number of options for making sure that leads are local and relevant, so you'll never notice a disadvantage in terms of location. While it's possible to select territories from a range of states, the majority of insurance agents and brokerage reps simply aren't licensed in more than one state, so the controls for in-state region specification are likely to be more heavily used. Which is fine, seeing as the options therein are able to be tweaked with a high degree of control. I've purchased leads for various types of insurance based on the county in which they reside, and have also set up some campaigns involving multiple counties to get a wider selection of prospects.

The zip code feature is especially nice; you can order leads by zip code, or you can specify a radius from a certain zip code with which you'd like to work, getting an even distribution of nearby territories and suburban areas outlying major cities. When leads are sourced from a major national generator like insuranceleads.com, but remain local, you can get the quality that can make or break an insurance sales campaign without having to go outside of your working area. This strategy has kept all of my prospects fully contactable, so that I can make face to face visits as needed, and can even save campaign funds by avoiding long distance telephone charges.

Sometimes, when I receive a fresh batch of local leads, I imagine the work and sweat it'd take to collect the leads manually in my area. Not only would I spend a significant amount of time sourcing rather than selling, but I know the quality would suffer as well.