InsuranceLeads.com Blog by Insurance Agent

When you're working with insurance sales online, shopping around for a number of different services and products is important –while you might get lucky and stumble across something that seems perfect on the first try, it's always a good idea to take stock of the full range of what's on offer in order to perform a reasonable and meaningful analysis. In terms of insurance leads, looking at a number of different sources is a vital move, especially considering the high degree of specialization and customization with which insurance packages often associated. Testing out new companies is vital to ensuring that the service is both up to standard and able to handle individual specifications. But once a workable solution is found, there's no harm in sticking to your guns and staying with a certain leads source.

In fact, learning the ropes at a given lead generation company and becoming more familiar with their practices and products can help streamline your operation in an effective and efficient manner –something I definitely experienced when I began working with InsuranceLeads.com. I continued to look for other leads sources, but I quickly found that nothing else I was using could compare to the quality of the leads from this site, and the layout of the leads information along with the nice choice of delivery methods made it difficult to justify using other leads. When I made the decision to stick with InsuranceLeads.com, I expected that the level of service I was receiving, along with the quality of the leads themselves and the moderate prices I was paying, would remain consistent throughout my experience.

I was right about the first two points, but I was very wrong about the third. You might be groaning in anticipation of hearing about a heinous policy of hiking up prices once agents are hooked into a deal, but that's not the case. My costs per lead actually went down, and it's not because there was a drop in demand or in lead quality. Rather, InsuranceLeads.com operates a customer loyalty program that rewards agents and brokers for long-term membership and high volume orders, helping to cut campaign costs in a surprising but certainly welcome way. While I appreciate the discounts I've been given on my leads, I'm also aware that they don't indicate an inflated cost for those I bought initially; clearly the company can afford to provide volume discounts, just like any other operation with multiple units to sell.

I was never off-put by the prices at InsuranceLeads.com, but finding the occasional bonus or perk in thanks for my loyalty has been a nice incentive that has helped me maximize my profits as I use the company's pre-verified, motivated leads. Though I could have squeezed more efficiency out of my business had I decided not to shop around at first and had simply stuck with InsuranceLeads.com, I don't regret the process of eliminating poor competitors. It has helped me see why my eventual choice was the right one.