It seems that nearly every service and product on the market today is geared towards locking you into some sort of contract. Whether it's the use of a cell phone or a rental agreement, a business opportunity or even a gym membership, companies are constantly on the lookout for ways to get long-term loyalty out of their customers, even when they're brand new. While I can certainly understand the scheme from a business perspective, sometimes the need for long-term commitments and contracts can really interfere with the needs of clients, and can end up costing clients a lot of extra money –something I can't afford to do with my insurance business, and which I wouldn't do even if I had the extra cash available for allotting to inconvenient business practices. Perhaps more importantly, I simply don't like being stuck within the confines of contracts, as I think it's important to be able to get up and go at a moment's notice, no matter what the situation or context.
There are a few exceptions to that personal rule of mine, of course, and one is the leads service at InsuranceLeads.com. I'd gladly set up a long term contract with this company, given that it has consistently delivered leads to my precise specifications for years without employing any dirty tricks or raising prices on me. But somewhat ironically, this is one of the very few leads generation companies that doesn't require contracts or long-term commitments. All you have to do is select how many leads you'd like on a daily, weekly, or monthly basis (or you can set a certain budget limit and enjoy a steady stream of leads until it has been met), and you're good to go.
To be honest, I'm not sure how InsuranceLeads.com manages to avoid the entire contract rigmarole, given that the bulk of competitors are pretty staunchly in favor of locking agents and brokers into long-term commitments. The volume of leads that the site delivers, and the number of leads it generates from its web properties and other marketing mediums probably has a lot to do with it, but I've found that it exemplifies the overall spirit at InsuranceLeads.com. There's no pressure on agents, just good leads and good customer service. I can really appreciate a company that helps without getting in the way.
Since I started using InsuranceLeads.com, I've gotten a renewed contract on my cell phone, I've paid pull-out fees on my health club membership as a surcharge for switching before my contract is up, and I've signed off on a two year deal with a local insurance carrier, but I haven't had to pledge any long-term commitments to my leads source. I find that I'm deeply committed to using their service anyway, something I think they might have anticipated when constructing their pay as you go policy. It's a nice move.
Contract-Free Leads Delivery: An Insurance Agent's Paradise
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