InsuranceLeads.com Blog by Insurance Agent

Ah, the perils of working with home insurance sales. Some of the most lucrative insurance policies and packages center around the home, yet the field remains one of the most difficult to master. It's something I've heard from veteran insurance agents and brokers since I first began breaking into the profession, and for many years I was wary of trying my hand at selling this type of insurance. When the recession began, or rather, when the air waves and other media outlets started swarming with reports about the decline of the housing market, I thought to myself that this insurance field was about to take a monumental hit, and was glad I hadn't invested my time and resources into the area. If I was never wrong, life would be pretty boring –but I could live without being flat-out, one hundred percent, dead wrong, as I was then.

Though it might seem contradictory to some, the turmoil in the housing market and across the financial spectrum at large has actually created an incredible and unique opportunity in home insurance sales. One of the principal benefits of establishing your career in the insurance field is that ostensibly, there will always be plenty of work, seeing as everyone needs a number of different policies to cover themselves, their possessions, and certain life events. With home insurance, however, the majority of people pick a policy when purchasing a house and stick with it –the scenario of a single prospect or family re-thinking their home insurance strategy is very rare. As a result, approaching homeowners with even the most attractive home insurance offers has met with a lot of resistance in the past.

The difference now is that budgets are tightening and people are worried about their homes; the focus on keeping expenses lower, even if it means having to get creative, combined with the high level of consciousness about homes themselves, means that the number of prospects who are truly interested in buying a new policy or changing their existing plan has skyrocketed. I've been taking advantage of this trend by identifying some of the best home insurance products available, and pairing these products with leads from InsuranceLeads.com. With the leads I purchase from this site, the prospects for home insurance sales are consistently motivated to learn about my products and are especially forthcoming with their details and specific needs, making it easy for me to pitch the perfect solution.

Sometimes, working in the insurance industry means meeting with an ample dose of disinterest –or even hostility-- when stubborn prospects are contacted. I think pretty much every home insurance agent and broker out there has come across rude homeowners or has seen eyes glaze over at the mention of a great new policy offering. Thankfully, you can work with InsuranceLeads.com and bypass the bad prospects, all while boosting your business in a turbulent market with hidden blessings.