Though life insurance has interested me even before I became an agent, I've never expected that this particular field would be my forte. Selling life insurance products can be very lucrative –something you'll recognize if you talk with successful agents and brokers or if you simply take a look at the industry itself. There's a great deal of potential for self-starters to break into this type of insurance, though I'm convinced a very specialized skill set is needed to realize success with sales. As an agent who has primarily worked with auto, home, and renter's insurance, I spend a fair amount of time thinking about insurance in terms of its direct need and applicability; while people may be easily led into visualizing the financial aftermath of a car accident, I've found it isn't nearly as easy for them to imagine their own mortality. I've struggled through a few online articles and guides aimed at helping agents ease into life insurance sales, but at some point, it's a wise decision to admit that you're simply not as adept with something as you'd like.
During my time trying my hand at selling life insurance, however, I had a positive experience with the prospects I contacted over the phone. While I wasn't able to bring my conversion ratio to a point that justified continued effort, I know for a fact that my skills, rather than any fault in the prospects themselves, were responsible for the outcome. Why? Because each of the many life insurance leads I purchased from InsuranceLeads.com were motivated and engaged. I chose to receive my life insurance leads via hot live transfer, as I reasoned that something which isn't naturally easy for me to discuss as an agent should be handled as directly as possible rather than allowed to rely entirely on impressions through the written word.
One of my favorite features at InsuranceLeads.com, with any type of insurance leads I purchase, is the verification step practiced before the delivery of each hot live transfer. With this method, the company contacts the prospect and personally verifies their interest before sending them to my phone. This means that every last one of the leads I talk with is truly interested in purchasing an insurance plan, and there's a lot less frustration and emotion –not to mention a greatly increased opportunity for closing-- than with cold-calling. This process didn't let me down as I worked with life insurance leads. Without exception, the people with whom I spoke were positive, anticipated my call, and had many questions about insurance products.
I've re-focused my agency on more familiar forms of insurance, but I still have a deep curiosity about the potential of life insurance should I find the right perspective or set of tools needed to make better sales presentations. For agents out there who have already gotten their life insurance knack, though, a partnership with the excellent tools at InsuranceLeads.com is sure to make those of us still learning the life insurance ropes a little jealous.
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