One of the best ways I've found to encourage a high rate of sales conversions, and to keep me nicely busy throughout the day, is to order my insurance leads in bulk and have them delivered in a steady stream. On many days, I like to have my leads delivered via hot life transfer, so I can set up at my desk and move through a large number of leads –and make a lot of closings-- in one fell swoop. But I also sometimes have my leads delivered through email or made available for uploading, and of course I have a certain number in specified lines of insurance sent to my web properties. This last category is largely automated, and I don't ever have to worry about leaving a lead lying around for too long. But with the other three delivery methods, I'm eager to work quickly as I don't want my leads' freshness to wear off.
Most of the time, I'm able to stay well on top of my flow of leads to ensure that prospects are contacted quickly after they've expressed their interest and are verified. When I notice that I've been lagging a little, I'll usually spend a day cutting out my other work activities as an insurance agent and focus solely on working with my leads. It can be a bit challenging to “grind” as I call it, but it's usually very rewarding, and I find that at the end of such days I'm highly motivated to take on more work and close more sales. Once in a while, of course, like anybody else, I need a few days off. Sometimes I'll take a small vacation and totally disconnect from the office, which is difficult when I sense the opportunities waiting for me there. Getting away from it all every now and then is important though, and I think it helps to invigorate my work ethic and improve my business overall. But what to do about all of those streaming leads?
The first time I approached this problem, when I was first working with InsuranceLeads.com, I thought that it'd make the most sense to just move all of my leads to my web properties and hope for the best, but this wasn't very practical as I had specific lines of insurance set up online, and it felt like a waste to send people interested in certain policies to a site selling something entirely different. When talking to my customer service rep at InsuranceLeads.com, I found out that there was a much better option –I could simply put my leads on hold. I figured that there would be some considerable penalty for doing this, but there wasn't; all I had to do was specify the date I was leaving and the date I'd be back, and I didn't have to worry about fresh leads calling or expecting contact from me while I went fishing. I've used the feature many times since, and am always grateful that it's there.
Subscribe to:
Post Comments (Atom)
0 Response to 'Pausing Leads Without Profit Loss'
Post a Comment