InsuranceLeads.com Blog by Insurance Agent

When I was shopping around for insurance leads in the auto sector, I concentrated my search on finding those prospects who had a strong demonstrated interest in purchasing a policy or changing an existing plan. While the necessity of car insurance in most areas can make it an easy product to sell, I much prefer to work with prospects who have already decided to purchase a plan, rather than spend my time coaxing reluctant leads into the basic idea of buying insurance. I had a few negative experiences at first, but I quickly came across InsuranceLeads.com, which impressed me with its pre-verification system as well as its leads generation method, one that doesn't give people an incentive to fill out their contact information and request a quote. I was dead-on about the quality of the leads from InsuranceLeads.com, but I also got a special benefit I wasn't expecting: structure.

The information that professionals, insurance agents and brokers included, use to conduct business is a primary component of getting anything done of course, and the better the information, the better the chances of creating a successful deal. But the way in which that information is presented is a large part of its quality, and if you've never worked with well-structured lead information before, you really don't know what you're missing. On the one hand, the ability to select leads based on pre-filtered criteria at InsuranceLeads.com helps me to get a feel for the types of leads I'll receive and their individual attributes. But when I receive a lead via email from the site, I get a full sheet of information that's pertinent to the insurance plans I'm selling, and has an array of specific information included to help me organize my campaigns.

Based on the type of insurance being sold (and thus, the questionnaires being posed to the prospects before they're delivered), leads come with categorized information about their personal backgrounds, whether it's accidents or injuries, known medical problems or family histories, home purchase or renovation dates, business details, or other pieces of data that are critical for establishing quotes and contacting a lead with a pre-established sense of familiarity. The basic, vital information is kept towards the top of the lead read-out and is clearly identified, making it easy to quickly reference important items and to sort leads into groups.

InsuranceLeads.com's understanding of the needs of agents goes a long way towards creating informational layouts that are intuitively arranged and make sense for selling, allowing me to quickly glance over a lead sheet and form an accurate and complete picture of a prospect. All of the components are delivered in easy to read, legible, and visually pleasing formats, so my eyes don't become strained trying to identify a category or label. The superior presentation of lead information isn't something I shopped for on purpose, but I'm certainly glad it was included in the quality leads packages I've bought.