InsuranceLeads.com Blog by Insurance Agent

Throughout my experience as an agent working from home and over the internet, I've been enthusiastic about the products and services offered by InsuranceLeads.com. I'm even finding myself still browsing the tips and resources section from time to time, brushing up on my knowledge and thinking about new ways to approach the sale of certain packages or policies. By far the greatest advantage I've found through the site, however, has been the options for PPC (Pay Per Click) and CPA (Cost Per Action) advertising. Most agents in any field are probably familiar with these advertising models through the use of Google AdSense or another major search engine scheme, and there are droves of information out there on how to maximize the potential of PPC and CPA campaigns through these methods. But with the high degree of specialization of the insurance world, as well as its relative isolation from other industries, means that working with an insurance-focused ad delivery vehicle makes much more sense. When you use InsuranceLeads.com, it also happens to cost less.

The PPC model at InsuranceLeads.com works by placing your advertising banner on a given insurance site run by the leads source, where visitors are exposed to the banner during their insurance shopping process. The high degree of interest of those already deliberately looking for insurance sales means that the click-through rates are some of the best you'll find anywhere online. What you create on the banner's landing page, and its efficacy in helping you close deals, is of course your own responsibility, but InsuranceLeads.com can drive scores of interested people there, ready to be captivated by your offer or message. You pay each time a click-through occurs with this model, and the cost is significantly less than working with generic, often poorly-targeted search engine traffic.

If you opt for the CPA model, you won't have to worry so much about how many people are exposed to your site. If your main goal is to get visitors to fill out a form or click through to some special area, you can take advantage of the CPA cost structure, which charges you every time a visitor performs a certain action that you indicate. Under the right circumstances, I've found this to be a highly effective tool for increasing sales without incurring a lot of extra costs. Just as with the PPC model, visitors sent for CPA purposes are highly targeted and consistent in their follow-through patterns, so you don't have to worry about a large number of prospects pulling out of the deal after you've paid for their initial action.

Taking advantage of the numerous possibilities of online traffic and search queries for use in insurance sales of any category or distinction can be a bit daunting at first, but InsuranceLeads.com is a great place to get started; you may well end up keeping your campaigns firmly devoted to the site's desirable traffic leads.