The old “it'll never happen to me” mentality is one of the banes of any insurance agent or broker, no matter what “it” might happen to be. There's something incredible about the human spirit and consciousness which can make it seemingly impossible to believe that we'll find ourselves in an imagined situation, especially when it is negative. The attitude may be responsible for bestowing a lot of carefree days on our lives as youth, but it can also lead to a dangerous disregard for the various hazards of life –something most professionals in the insurance industry spend considerable effort and time trying to communicate to others. In the case of some types of insurance, there is a lot of material, both academic and emotionally driven, that can be used to talk with prospects and instill a sense of the need for coverage. But for other types, such as disability insurance, it's not such a straightforward process.
Ironically, disability insurance may be one of the most important assets a given individual can have, particularly in at-risk industries. Those who are able to carry out a happier, fuller, and more prosperous life even after a debilitating accident on the job through the use of their disability insurance are also likely to take less of a toll on the public costs associated with workplace injuries and other issues. But the basic ability to perform work, especially within modern environments that are typically deeply committed to safety measures, imaging oneself falling into harm's way while working just doesn't seem plausible to a large number of people.
It's not worth the wasted time and the hassle, in many cases, to organically source your own leads when such situations arise. Pitching a given plan or package to thousands of essentially disinterested people provides no benefit in comparison to working with a hundred –or even less-- prospects who are genuinely interested in buying disability insurance. Quality matters greatly when it comes to making fantastic conversions, and exchanging this quality for quantity, casting a wide net, is bound to bring up nothing but frustration and a lot of negative responses.
I source my disability insurance leads from InsuranceLeads.com , where I know I'll receive the best pre-screened leads who have already expressed their interest in shopping for a policy, and who are expecting contact from a locally licensed agent. Working with disability leads in this way, I find that I can take on a role more like customer service and less like hard seller –something that's much more comfortable for me (and I suspect for the prospect as well) and which encourages greater sales, even in cross-sales schemes.
I've found during my time as an insurance agent that when certain things aren't working, you can't simply put more hours in or work through more leads. Sometimes, you have to change your strategy altogether, and with the quality of the disability leads I'm getting, I'm very glad I did so.
Better Conversion Ratios with Quality Disability Insurance Leads
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