When you hear about “optimization” these days, it's likely in reference to something to do with search engines, a field rich in professionals of various attitudes and practices who are all intent on making their pages, and their clients' pages, more profitable and prominent than everybody else's. But if you're an insurance agent or broker like me, you probably don't have much use for search engine optimization unless you run your own site or series of sites. For most insurance professionals, optimization should be applied first and foremost in an entirely different arena: that of leads.
Leads optimization might sound complicated, and if you're approaching it alone, under the weight of a lot of paperwork, it probably is. However, the process is an important one. If you order a certain type of lead on a regular basis in bulk, and don't take account of how each pitch goes, forming regular reports on a number of the lead aspects involved, it can be hard if not impossible to improve your sales conversions and see your success rate take off. Of course, a helping hand in gathering all of this information and whipping it into a useful and productive can really come in handy. I noticed that the InsuranceLeads.com website mentioned that customer service reps were available to help optimize account settings, and when I saw this claim, I became curious, so I contacted my rep and waited for what I assumed would be a very elementary answer, possibly referring me to a paid service or some public information page.
I was pleasantly surprised when my rep replied asking me for more specific details about the campaign I was running, and what sort of constraints I was looking to put on my leads. Over the course of a handful of emails, we were able to create some custom options that still fit the criteria with which I was working but that helped to narrow my leads orders to concentrate on prospects that were probably a better fit for my auto insurance products. I've taken the time to learn about leads optimization on my own since then, but I still consult with my dedicated rep at InsuranceLeads.com now and then, especially when I make major changes to my campaigns. I'm always treated with consideration, and I've never felt like the task was being perceived as a burden or a hassle; whether I want a simple modification made or I need to find out how many agents received a particular batch of leads, the service is consistently friendly and capable.
It's through optimization that the best campaigns are created and refined; from the ground up, narrowing down demographics and putting precise controls on my leads lets me stay on target and make more sales. Thankfully, I don't have to go through this process alone; I know my InsuranceLeads.com rep is available for reporting on a statistic or looking into custom options in a pinch.
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